Teaching CEO’s to be In the Zone

Sid Walker has been an executive peak performance coach, author, and speaker for more than thirty-five years. He has coached a wide variety of occupations including Fortune 500 executives with a specialty in intangible sales (consultants, financial advisors). Sid has the top selling book on Amazon on overcoming the fear of self-promotion and is credited with creating some of the biggest producers in the financial services business with this non-aggressive approach to sales and self-promotion.

Most important, Sid has developed a way to teach his clients to stay “in the Zone” (also the title of Sid’s newest book: Living in the Zone.) Most people relate to the amazing experience of being in the Zone, when you are totally focused on what you are doing in a relaxed way. The critical voice of the ego disappears and you focus on doing what feels intuitively right moment by moment. In this state, whatever you do seems to work, often in ways you have never experienced before.

What Sid describes as the secret to “working in the Zone,” and his biggest breakthrough in his peak performance research to date, is to understand how the ego works to sabotage our progress and maintain the status quo. This is why change is so hard for most people. We are conditioned by the ego to resist real change at all costs. You must learn to recognize the logical yet suspect voice of the misguided ego and, most important, you must learn to ignore that voice.

This skill opens the door to being able to hear the quieter voice of your intuition, a required skill for being in the Zone. Furthermore, the only way to conquer all barriers to peak performance is to learn how to stay in the Zone. It is easier than you might think, but it does take guts to go against the ego’s conventional wisdom and trust your intuitive instincts. The good news is that being in the Zone is a lot more fun and profitable. Bottom line, you make a lot more of the right decisions and tend to avoid costly mistakes when you are aware of being in the Zone.

Sid has dedicated his coaching practice to teaching executives how to stay in the Zone and create the regular breakthroughs and miracles that are the natural result of this approach. Sid’s battle cry: “Learn to ignore the negative self-talk of the ego and trust your intuitive instincts as if your life depended on it!” This is the most powerful skill set you can develop in business and in life.”